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1 Ergebnisse
1
Effects of traditional advertising and social messages on b..:
, In:
Journal of marketing / American Marketing Association
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
. (2017) 5 - p. 1-15
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Effects of traditional advertising and social messages on brand-building metrics and customer acquisition</Title> UL https://suche.suub.uni-bremen.de/peid=B100514619&Exemplar=1&LAN=DE A1 Vries, Lisette de A1 Gensler, Sonja A1 Leeflang, Peter YR 2017 JF Journal of marketing / American Marketing Association VO 81 IS 5 SP 1 OP 15 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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