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1 Ergebnisse
1
Crisis management strategies and the long-term effects of p..:
, In:
Journal of marketing / American Marketing Association
Liu, Yan
;
Shankar, Venkatesh
;
Yun, Wonjoo
. (2017) 5 - p. 30-48
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Crisis management strategies and the long-term effects of product recalls on firm value</Title> UL https://suche.suub.uni-bremen.de/peid=B100514884&Exemplar=1&LAN=DE A1 Liu, Yan A1 Shankar, Venkatesh A1 Yun, Wonjoo YR 2017 JF Journal of marketing / American Marketing Association VO 81 IS 5 SP 30 OP 48 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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