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1 Ergebnisse
1
Effective strategies for developing meaningful names and as..:
, In:
The journal of brand management
Chen, Kun
;
Newell, Stephen J.
;
Kou, Gang
... (2017) 4 - p. 362-374
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets</Title> UL https://suche.suub.uni-bremen.de/peid=B100614790&Exemplar=1&LAN=DE A1 Chen, Kun A1 Newell, Stephen J. A1 Kou, Gang A1 Zhang, Lei A1 Li, Chen Hua YR 2017 JF The journal of brand management VO 24 IS 4 SP 362 OP 374 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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