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1 Ergebnisse
1
Examining consumers' multiplatform usage and its contributi..
, In:
Journal of advertising research / Advertising Research Foundation
the impact of the device on platform-use frequency and trus...
Stewart, Kristin
;
Cunningham, Isabella
. (2017) 3 - p. 250-259
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Examining consumers' multiplatform usage and its contribution to their trust in advertising</Title> : <SubTitle>the impact of the device on platform-use frequency and trust in advertising across platforms</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B100718003&Exemplar=1&LAN=DE A1 Stewart, Kristin A1 Cunningham, Isabella YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 3 SP 250 OP 259 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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