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1 Ergebnisse
1
Positive side effects of in-app reward advertising
, In:
Journal of advertising research / Advertising Research Foundation
free items boost sales : a focus on sampling effects
Lee, JooWon
;
Shin, Dong-Hee
. (2017) 3 - p. 272-282
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Positive side effects of in-app reward advertising</Title> : <SubTitle>free items boost sales : a focus on sampling effects</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B100719596&Exemplar=1&LAN=DE A1 Lee, JooWon A1 Shin, Dong-Hee YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 3 SP 272 OP 282 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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