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1 Ergebnisse
1
Is old gold?
, In:
Journal of advertising research / Advertising Research Foundation
how heritage "sells" the university to prospective students...
Rose, Mei
;
Merchant, Altaf
;
Rose, Gregory
. (2017) 3 - p. 335-351
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Is old gold?</Title> : <SubTitle>how heritage "sells" the university to prospective students : the impact of a measure of brand heritage on attitudes toward the university</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B100720214&Exemplar=1&LAN=DE A1 Rose, Mei A1 Merchant, Altaf A1 Rose, Gregory YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 3 SP 335 OP 351 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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