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Green brand personality 

, In: Driving green consumerism through strategic sustainability marketing / Farzana Quoquab, Ramayah Thurasamy, Jihad Mohammad
its relevance to the green marketing practices 
Acharya, Anitha ; Gupta, Manish. (2018)  - p. 155-168
Exemplar:  BB WiWi: 11a bwl 419/810