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Customer segmentation based on store equity 

, In: The journal of brand management
what explains customer store preference? 
Gil Saura, Irene ; Ruiz Molina, María Eugenia ; Michel, Géraldine.. (2017)  6 - p. 546-561
Exemplar:  Zentrale:E02 z bwl 485/143; Zentrale:Magazin Zs ff 3043