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1 Ergebnisse
1
Tweeting as a marketing tool
, In:
Journal of marketing research / American Marketing Association
a field experiment in the TV industry
Gong, Shiyang
;
Zhang, Juanjuan
;
Zhao, Ping
.. (2017) 6 - p. 833-850
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Tweeting as a marketing tool</Title> : <SubTitle>a field experiment in the TV industry</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B101214891&Exemplar=1&LAN=DE A1 Gong, Shiyang A1 Zhang, Juanjuan A1 Zhao, Ping A1 Jiang, Xuping YR 2017 JF Journal of marketing research / American Marketing Association VO 54 IS 6 SP 833 OP 850 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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