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1 Ergebnisse
1
What happens online stays online?
, In:
Journal of marketing research / American Marketing Association
segment-specific online and offline effects of banner adver...
Lobschat, Lara
;
Osinga, Ernst C.
;
Reinartz, Werner J.
. (2017) 6 - p. 901-913
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>What happens online stays online?</Title> : <SubTitle>segment-specific online and offline effects of banner advertisements</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B101215032&Exemplar=1&LAN=DE A1 Lobschat, Lara A1 Osinga, Ernst C. A1 Reinartz, Werner J. YR 2017 JF Journal of marketing research / American Marketing Association VO 54 IS 6 SP 901 OP 913 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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