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1 Ergebnisse
1
Positioning multicountry brands
, In:
Journal of marketing research / American Marketing Association
the impact of variation in cultural values and competitive ...
Batra, Rajeev
;
Aydinoğlu, Nilüfer Z.
;
Zhang, Y. Charles
.. (2017) 6 - p. 914-931
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Positioning multicountry brands</Title> : <SubTitle>the impact of variation in cultural values and competitive set</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B101215070&Exemplar=1&LAN=DE A1 Batra, Rajeev A1 Aydinoğlu, Nilüfer Z. A1 Zhang, Y. Charles A1 Feinberg, Fred M. YR 2017 JF Journal of marketing research / American Marketing Association VO 54 IS 6 SP 914 OP 931 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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