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1 Ergebnisse
1
Self-congruence is not everything for a brand
, In:
The journal of brand management
initial evidence supporting the relevance of identity culti...
Ewing, Douglas R.
;
Allen, Chris T.
. (2017) 5 - p. 405-422
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Self-congruence is not everything for a brand</Title> : <SubTitle>initial evidence supporting the relevance of identity cultivation in a college student role-identity context</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B101515370&Exemplar=1&LAN=DE A1 Ewing, Douglas R. A1 Allen, Chris T. YR 2017 JF The journal of brand management VO 24 IS 5 SP 405 OP 422 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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