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Strategic marketing and innovation 

, In: Legends in strategic marketing: Rajan Varadarajan / series edited by Jagdish N. Sheth, Ph.D
Volume 2,
Legends in strategic marketing ; 1
Varadarajan, Rajan ; Sheth, Jagdish N. ; Hult, G. Tomas M. , 2018
Exemplar:  BB WiWi: 11a bwl 419 s/891-2