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1 Ergebnisse
1
Relational price discounts
, In:
Journal of marketing / American Marketing Association
consumers' metacognitions and nonlinear effects of initial ...
Rio Olivares, M. J. del
;
Aspara, Jaakko
;
Mattila, Pekka
... (2018) 1 - p. 115-131
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Relational price discounts</Title> : <SubTitle>consumers' metacognitions and nonlinear effects of initial discounts on customer retention</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B101578208&Exemplar=1&LAN=DE A1 Rio Olivares, M. J. del A1 Aspara, Jaakko A1 Mattila, Pekka A1 Wittkowski, Kristina A1 Falk, Tomas YR 2018 JF Journal of marketing / American Marketing Association VO 82 IS 1 SP 115 OP 131 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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