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1 Ergebnisse
1
Retention futility
, In:
Journal of marketing research / American Marketing Association
targeting high-risk customers might be ineffective
Ascarza, Eva
. (2018) 1 - p. 80-98
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Retention futility</Title> : <SubTitle>targeting high-risk customers might be ineffective</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B101913888&Exemplar=1&LAN=DE A1 Ascarza, Eva YR 2018 JF Journal of marketing research / American Marketing Association VO 55 IS 1 SP 80 OP 98 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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