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Holistic approaches to brand culture and communication acro..
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Biswal, Santosh Kumar
;
Ramesh, M. Anil
;
Dasgupta, Sabyasachi
, [2018]
Link:
https://doi.org/10.4018/978-1-5225-3150-0
RT Book, Whole T1
Holistic approaches to brand culture and communication across industries
UL https://suche.suub.uni-bremen.de/peid=B102302811&Exemplar=1&LAN=DE A1 Biswal, Santosh Kumar A1 Ramesh, M. Anil A1 Dasgupta, Sabyasachi PB IGI Global PP Hershey, Pennsylvania YR 2018 NO 1 Online-Ressource (xxii, 281 Seiten) T3 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series SN 9781522531517 LK http://dx.doi.org/10.4018/978-1-5225-3150-0 DO 10.4018/978-1-5225-3150-0 LK http://https://doi.org/10.4018/978-1-5225-3150-0 SF ELIB - SuUB Bremen
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