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Building brand identity in the age of social media 

emerging research and opportunities  Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Ekhlassi, Amir ; Niknejhad Moghadam, Mahdi ; Adibi, Amir Mohammad , [2018]
Link: https://doi.org/10.4018/978-1-5225-5143-0