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1 Ergebnisse
1
The dual entertainment theory in celebrity endorsements
, In:
Journal of advertising research / Advertising Research Foundation
the role of celebrity worship and profession
Roy, Subhadip
;
Mishra, Aditya Shankar
. (2018) 1 - p. 33-50
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The dual entertainment theory in celebrity endorsements</Title> : <SubTitle>the role of celebrity worship and profession</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B102736194&Exemplar=1&LAN=DE A1 Roy, Subhadip A1 Mishra, Aditya Shankar YR 2018 JF Journal of advertising research / Advertising Research Foundation VO 58 IS 1 SP 33 OP 50 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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