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Anticipating the effects of communication 

, In: Handbuch Techniken der Kommunikation / Tobias Langner, Franz-Rudolf Esch, Manfred Bruhn (Herausgeber)
a neuroeconomic framework for marketing purposes 
Schmidt, Steffen ; Reiter, Philipp ; Kurlbaum, Christina.. (2018)  - p. 53-75
Exemplar:  BB WiWi: 11a bwl 464/960(2)-3