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1 Ergebnisse
1
Improving the effectiveness and credibility of corporate so..
, In:
Journal of advertising research / Advertising Research Foundation
an Austrian model identifies influential CSR content and co...
Gruber, Verena
;
Kaliauer, Magdalena
;
Schlegelmilch, Bodo B.
. (2017) 4 - p. 397-409
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Improving the effectiveness and credibility of corporate social responsibility messaging</Title> : <SubTitle>an Austrian model identifies influential CSR content and communication channels</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B102881840&Exemplar=1&LAN=DE A1 Gruber, Verena A1 Kaliauer, Magdalena A1 Schlegelmilch, Bodo B. YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 4 SP 397 OP 409 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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