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1 Ergebnisse
1
Communicating corporate responsibility to fit consumer perc..
, In:
Journal of advertising research / Advertising Research Foundation
how sincerity drives event and sponsor outcomes
Scheinbaum, Angeline Close
;
Lacey, Russell
;
Liang, Ming-Ching
. (2017) 4 - p. 410-421
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Communicating corporate responsibility to fit consumer perceptions</Title> : <SubTitle>how sincerity drives event and sponsor outcomes</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B102881850&Exemplar=1&LAN=DE A1 Scheinbaum, Angeline Close A1 Lacey, Russell A1 Liang, Ming-Ching YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 4 SP 410 OP 421 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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