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1 Ergebnisse
1
How do self-values play a role in consumers' perception of ..
, In:
Journal of advertising research / Advertising Research Foundation
the moderated mediation effect of self-referencing
Lee, Yoon-Joo
. (2017) 4 - p. 422-435
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How do self-values play a role in consumers' perception of CSR advertising?</Title> : <SubTitle>the moderated mediation effect of self-referencing</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B102881858&Exemplar=1&LAN=DE A1 Lee, Yoon-Joo YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 4 SP 422 OP 435 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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