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1 Ergebnisse
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How brands can make smarter decisions in mobile marketing
, In:
Journal of advertising research / Advertising Research Foundation
strategies for improved media-mix effectiveness and questio...
Bakopoulos, Vassilis
;
Baronello, John
;
Briggs, Rex
. (2017) 4 - p. 447-461
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How brands can make smarter decisions in mobile marketing</Title> : <SubTitle>strategies for improved media-mix effectiveness and questions for future research</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B102881864&Exemplar=1&LAN=DE A1 Bakopoulos, Vassilis A1 Baronello, John A1 Briggs, Rex YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 4 SP 447 OP 461 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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