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1 Ergebnisse
1
The efficacy of green package cues for mainstream versus ni..
, In:
Journal of advertising research / Advertising Research Foundation
how mainstream green brands can suffer at the shelf
Wood, Stacy
;
Robinson, Stefanie
;
Poor, Morgan
. (2018) 2 - p. 165-176
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The efficacy of green package cues for mainstream versus niche brands</Title> : <SubTitle>how mainstream green brands can suffer at the shelf</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B102881928&Exemplar=1&LAN=DE A1 Wood, Stacy A1 Robinson, Stefanie A1 Poor, Morgan YR 2018 JF Journal of advertising research / Advertising Research Foundation VO 58 IS 2 SP 165 OP 176 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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