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1 Ergebnisse
1
Advertisement typicality
, In:
Journal of advertising research / Advertising Research Foundation
a longitudinal experiment : can sponsors transfer the image...
Mazodier, Marc
;
Corsi, Armando Maria
;
Quester, Pascale G.
. (2018) 3 - p. 268-281
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Advertisement typicality</Title> : <SubTitle>a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B104075719&Exemplar=1&LAN=DE A1 Mazodier, Marc A1 Corsi, Armando Maria A1 Quester, Pascale G. YR 2018 JF Journal of advertising research / Advertising Research Foundation VO 58 IS 3 SP 268 OP 281 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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