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1 Ergebnisse
1
Online versus offline promotional communication
, In:
Journal of advertising research / Advertising Research Foundation
evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
.. (2018) 3 - p. 338-348
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Online versus offline promotional communication</Title> : <SubTitle>evaluating the effect of medium on customer response</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B104076121&Exemplar=1&LAN=DE A1 Ieva, Marco A1 Ziliani, Cristina A1 Gázquez-Abad, Juan Carlos A1 D'Attoma, Ida YR 2018 JF Journal of advertising research / Advertising Research Foundation VO 58 IS 3 SP 338 OP 348 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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