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, In: Advances in national brand and private label marketing / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev editors
both a antecedent and a moderator of private label brand pr... 
Gendel-Gutermann, Hanna ; Levy, Shalom. (2018)  - p. 3-10
Exemplar:  Zentrale:E02 a swl 918/190(5)