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1 Ergebnisse
1
Verfahren des Werbemittel-Pretesting:
, In:
Handbuch Controlling der Kommunikation / Franz-Rudolf Esch, Tobias Langner, Manfred Bruhn (Herausgeber)
Becker, Justin
;
Trommsdorff, Volker
. (2016) - p. 201-219
Exemplar:
BB WiWi
: 11a bwl 464/960(2)-4
RT Journal Article T1 <Title>Verfahren des Werbemittel-Pretesting</Title> UL https://suche.suub.uni-bremen.de/peid=B104365761&Exemplar=1&LAN=DE A1 Becker, Justin A1 Trommsdorff, Volker YR 2016 NO : Illustrationen JF Handbuch Controlling der Kommunikation / Franz-Rudolf Esch, Tobias Langner, Manfred Bruhn (Herausgeber) SP 201 OP 219 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1636162932* CN BB WiWi: 11a bwl 464/960(2)-4 SF ELIB - SuUB Bremen
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