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Die Reaktivierung von inneren Markenbildern am Point-of-Sal
eine Untersuchung des Zusammenspiels von Out-of-Store-Werbu... Forschungsgruppe Konsum und Verhalten;Research
Helfgen, Jennifer
, [2019]
Exemplar:
BB WiWi
: 11a bwl 441.5/291
RT Dissertation/Thesis T1 <Title>Die Reaktivierung von inneren Markenbildern am Point-of-Sale</Title> : <SubTitle>eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B104598766&Exemplar=1&LAN=DE A1 Helfgen, Jennifer PB Springer Gabler PP Wiesbaden YR 2019 NO XX, 278 Seiten ; 21 cm x 14.8 cm : Illustrationen, Diagramme T3 Forschungsgruppe Konsum und Verhalten T3 Research SN 9783658252038 SN 3658252030 SN 9783658252038 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=3421403139* CN BB WiWi: 11a bwl 441.5/291 SF ELIB - SuUB Bremen
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