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1 Ergebnisse
1
Event-marketing and advertising expenditures
, In:
Journal of advertising research / Advertising Research Foundation
the differential effects on brand value and company revenue
Liu, Lei
;
Zhang, Jin
;
Keh, Hean Tat
. (2018) 4 - p. 464-475
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Event-marketing and advertising expenditures</Title> : <SubTitle>the differential effects on brand value and company revenue</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B104900932&Exemplar=1&LAN=DE A1 Liu, Lei A1 Zhang, Jin A1 Keh, Hean Tat YR 2018 JF Journal of advertising research / Advertising Research Foundation VO 58 IS 4 SP 464 OP 475 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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