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How claim specificity can improve claim credibility in gree..
, In:
Journal of advertising research / Advertising Research Foundation
measures that can boost outcomes from environmental product...
Ganz, Benjamin
;
Grimes, Anthony
. (2018) 4 - p. 476-486
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How claim specificity can improve claim credibility in green advertising</Title> : <SubTitle>measures that can boost outcomes from environmental product claims</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B104900955&Exemplar=1&LAN=DE A1 Ganz, Benjamin A1 Grimes, Anthony YR 2018 JF Journal of advertising research / Advertising Research Foundation VO 58 IS 4 SP 476 OP 486 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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