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KAM effectiveness and future performance risk for FMCG comp.. 

, In: Advances in national brand and private label marketing / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev editors
underlying risks of KAM 
Rubio, Pedro ; Fabra, María Eugenia ; Labajo, Victoria. (2018)  - p. 75-84
Exemplar:  Zentrale:E02 a swl 918/190(5)