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Managing online anti-branding consumer behaviours 

, In: Advances in national brand and private label marketing / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev editors
a multiple case study analysis in the italian landscape 
Arco, Mario D̕ ; Marino, Vittoria. (2018)  - p. 85-94
Exemplar:  Zentrale:E02 a swl 918/190(5)