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1 Ergebnisse
1
Deriving value from conversations about your brand:
, In:
MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Fay, Brad
;
Keller, Ed
;
Larkin, Rick
.. (2019) 2 - p. 72-77
Exemplar:
Zentrale:E02
z bwl 037/294;
Zentrale:Magazin Zs
fc 7294
RT Journal Article T1 <Title>Deriving value from conversations about your brand</Title> UL https://suche.suub.uni-bremen.de/peid=B106762625&Exemplar=1&LAN=DE A1 Fay, Brad A1 Keller, Ed A1 Larkin, Rick A1 Pauwels, Koen YR 2019 JF MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management VO 60 IS 2 SP 72 OP 77 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=47781401* CN E02: z bwl 037/294 CN Magazin Zs: fc 7294 SF ELIB - SuUB Bremen
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