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Managing brand equity
capitalizing on the value of a brand name
Aaker, David A.
, 1991
Exemplar:
Zentrale:E02
a bwl 485/469
RT Book, Whole T1 <Title>Managing brand equity</Title> : <SubTitle>capitalizing on the value of a brand name</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B11390657&Exemplar=1&LAN=DE A1 Aaker, David A. PB Free Press PP New York, NY [u.a.] YR 1991 NO XIII, 299 S. ; 24 cm : Ill., graph. Darst. SN 9780029001011 SN 0029001013 SN 9780029001011 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=68269005* CN E02: a bwl 485/469 SF ELIB - SuUB Bremen
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