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When MBAs rule the newsroom
how the marketers and managers are reshaping today's media
Underwood, Doug
, 1993
Exemplar:
Zentrale:E03
a puz 323 ea/662
RT Book, Whole T1 <Title>When MBAs rule the newsroom</Title> : <SubTitle>how the marketers and managers are reshaping today's media</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B12241276&Exemplar=1&LAN=DE A1 Underwood, Doug PB Columbia Univ. Press PP New York YR 1993 NO XIX, 259 S ; 24 cm SN 0231080484 SN 9780231080484 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=16680981* CN E03: a puz 323 ea/662 SF ELIB - SuUB Bremen
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