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Online advertising economics:

, In: Handbook on the economics of the internet / edited by Johannes M. Bauer (Michigan State University, USA), Michael Latzer (University of Zurich, Switzerland)
Ma, Wenjuan ; Wildman, Steven S.. (2016)  - p. 426-442
Exemplar:  Zentrale:E02 a swl 050/769; BB WiWi: 11a swl 050/769a