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1 Ergebnisse
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Innovationsorientiertes Markencontrolling
Grundlinien für ein Controllinginstrument zur unternehmens... MERKUR ; 46
Wieser, Andreas
, 2010
Exemplar:
BB WiWi
: 11a bwl 485/143
RT Dissertation/Thesis T1 <Title>Innovationsorientiertes Markencontrolling</Title> : <SubTitle>Grundlinien für ein Controllinginstrument zur unternehmens- und marktindividuellen Steuerung des Markenwertes über den Innovationsgrad</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B160334216&Exemplar=1&LAN=DE A1 Wieser, Andreas PB Kovač PP Hamburg YR 2010 NO XXIX, 299 S. ; 210 mm x 148 mm, 415 gr. : Ill., graph. Darst. T3 MERKUR ; 46 SN 9783830048411 VO 46 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1158060041* CN BB WiWi: 11a bwl 485/143 SF ELIB - SuUB Bremen
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