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Werbe- und Markenforschung 

Meilensteine — State of the Art — Perspektiven  SpringerLink, Bücher;Springer eBook Collection, Business and Economics
Strebinger, Andreas ; Kurz, Helmut ; Mayerhofer, Wolfgang , 2006
Link: https://doi.org/10.1007/978-3-8349-9069-3
Exemplar: Zentrale; TB Wirtschaft;