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Brand meaning management
Review of marketing research ; volume 12
MacInnis, Deborah J.
;
Park, C. Whan
- First edition . , 2015
Link:
https://doi.org/10.1108/S1548-6435201512
RT Book, Whole T1 <Title>Brand meaning management</Title> UL https://suche.suub.uni-bremen.de/peid=B165887418&Exemplar=1&LAN=DE A1 MacInnis, Deborah J. A1 Park, C. Whan NO First edition PB Emerald PP Bingley YR 2015 NO 1 Online-Ressource (xxxii, 305 Seiten) T3 Review of marketing research ; volume 12 SN 9781784419318 VO volume 12 LK http://dx.doi.org/https://doi.org/10.1108/S1548-6435201512 DO https://doi.org/10.1108/S1548-6435201512 LK http://dx.doi.org/10.1108/S1548-6435201512 DO 10.1108/S1548-6435201512 LK http://https://doi.org/10.1108/S1548-6435201512 SF ELIB - SuUB Bremen
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