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1 Ergebnisse
1
Impact of media context on advertising memory
, In:
Journal of advertising research / Advertising Research Foundation
a meta-analysis of advertising effectiveness
Kwon, Eun Sook
;
Nyilasy, Greg
;
Reid, Leonard N.
.. (2019) 1 - p. 99-128
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Impact of media context on advertising memory</Title> : <SubTitle>a meta-analysis of advertising effectiveness</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B166612642&Exemplar=1&LAN=DE A1 Kwon, Eun Sook A1 Nyilasy, Greg A1 Reid, Leonard N. A1 King, Karen Whitehill YR 2019 JF Journal of advertising research / Advertising Research Foundation VO 59 IS 1 SP 99 OP 128 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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