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Die Markenprofilierungswirkung von Product Placement in Com..
eine Analyse am Beispiel von Mercedes-Benz Innovatives Markenmanagement ; Band 68;Springer eBooks, Business and Economics
Wegener, Katrin M.
, [2019]
Link:
https://doi.org/10.1007/978-3-658-27442-9
RT Book, Whole T1 <Title>Die Markenprofilierungswirkung von Product Placement in Computerspielen</Title> : <SubTitle>eine Analyse am Beispiel von Mercedes-Benz</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B167631630&Exemplar=1&LAN=DE A1 Wegener, Katrin M. PB Springer Gabler PP Wiesbaden YR 2019 NO 1 Online-Ressource (XXV, 343 Seiten) : Illustrationen, Diagramme T3 Innovatives Markenmanagement ; Band 68 T3 Springer eBooks, Business and Economics SN 9783658274429 LK http://dx.doi.org/https://doi.org/10.1007/978-3-658-27442-9 DO https://doi.org/10.1007/978-3-658-27442-9 LK http://dx.doi.org/10.1007/978-3-658-27442-9 DO 10.1007/978-3-658-27442-9 LK http://https://doi.org/10.1007/978-3-658-27442-9 SF ELIB - SuUB Bremen
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