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1 Ergebnisse
1
Positive versus negative messaging in discouraging drunken ..
, In:
Journal of advertising research / Advertising Research Foundation
matching behavior consequences with target groups
Teng, Lefa
;
Zhao, Guangzhi
;
Wu, Yuanyuan
... (2019) 2 - p. 185-195
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Positive versus negative messaging in discouraging drunken driving</Title> : <SubTitle>matching behavior consequences with target groups</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B167902918&Exemplar=1&LAN=DE A1 Teng, Lefa A1 Zhao, Guangzhi A1 Wu, Yuanyuan A1 Fu, Hongyu A1 Wang, Jiajing YR 2019 JF Journal of advertising research / Advertising Research Foundation VO 59 IS 2 SP 185 OP 195 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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