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1 Ergebnisse
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Nostalgie als Chance für die Markenpositionierung
wie positive Erinnerungen Marken differenzieren können essentials;Springer eBook Collection;Springer eBooks, Business and Economics
Jensen, Stefanie
;
Ohlwein, Martin
, [2020]
Link:
https://doi.org/10.1007/978-3-658-28063-5
RT Book, Whole T1 <Title>Nostalgie als Chance für die Markenpositionierung</Title> : <SubTitle>wie positive Erinnerungen Marken differenzieren können</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B168172524&Exemplar=1&LAN=DE A1 Jensen, Stefanie A1 Ohlwein, Martin PB Springer Gabler PP Wiesbaden YR 2020 NO 1 Online-Ressource (X, 43 S. 2 Abb) T3 essentials T3 Springer eBook Collection T3 Springer eBooks, Business and Economics SN 9783658280635 LK http://dx.doi.org/https://doi.org/10.1007/978-3-658-28063-5 DO https://doi.org/10.1007/978-3-658-28063-5 LK http://dx.doi.org/10.1007/978-3-658-28063-5 DO 10.1007/978-3-658-28063-5 LK http://https://doi.org/10.1007/978-3-658-28063-5 SF ELIB - SuUB Bremen
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