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1 Ergebnisse
1
Selling innovative products to anxious consumers:
, In:
Channel strategies and marketing mix in a connected world / Saibal Ray, Shuya Yin, editors
Huang, Yufei
;
Gokpinar, Bilal
;
Yoo, Onesun Steve
.. (2020) - p. 29-46
Exemplar:
Zentrale:E02
a bwl 414.2/060
RT Journal Article T1 <Title>Selling innovative products to anxious consumers</Title> UL https://suche.suub.uni-bremen.de/peid=B168754892&Exemplar=1&LAN=DE A1 Huang, Yufei A1 Gokpinar, Bilal A1 Yoo, Onesun Steve A1 Tang, Christopher S. YR 2020 JF Channel strategies and marketing mix in a connected world / Saibal Ray, Shuya Yin, editors SP 29 OP 46 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=3555329154* CN E02: a bwl 414.2/060 SF ELIB - SuUB Bremen
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