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1 Ergebnisse
1
Optimization of operational decisions in digital advertisin
, In:
Channel strategies and marketing mix in a connected world / Saibal Ray, Shuya Yin, editors
a literature review
Agrawal, Narendra
;
Najafi-Asadolahi, Sami
;
Smith, Stephen A.
. (2020) - p. 99-146
Exemplar:
Zentrale:E02
a bwl 414.2/060
RT Journal Article T1 <Title>Optimization of operational decisions in digital advertising</Title> : <SubTitle>a literature review</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B168755071&Exemplar=1&LAN=DE A1 Agrawal, Narendra A1 Najafi-Asadolahi, Sami A1 Smith, Stephen A. YR 2020 JF Channel strategies and marketing mix in a connected world / Saibal Ray, Shuya Yin, editors SP 99 OP 146 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=3555329154* CN E02: a bwl 414.2/060 SF ELIB - SuUB Bremen
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