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1 Ergebnisse
1
The accountability crisis in advertising and marketing
, In:
Journal of advertising research / Advertising Research Foundation
self-regulation and deeper metrics are needed to survive th...
Stewart, David W.
. (2019) 4 - p. 385-390
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The accountability crisis in advertising and marketing</Title> : <SubTitle>self-regulation and deeper metrics are needed to survive the digital age</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B168976898&Exemplar=1&LAN=DE A1 Stewart, David W. YR 2019 JF Journal of advertising research / Advertising Research Foundation VO 59 IS 4 SP 385 OP 390 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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