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1 Ergebnisse
1
The impact of airing super bowl television ads early on soc..
, In:
Journal of advertising research / Advertising Research Foundation
benefits and drivers of watching, liking, and sharing adver...
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
;
Walls, Danielle M.
. (2019) 4 - p. 391-401
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The impact of airing super bowl television ads early on social media</Title> : <SubTitle>benefits and drivers of watching, liking, and sharing advertisements on social media</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B168976903&Exemplar=1&LAN=DE A1 Burton, Jennifer Lee A1 Mueller, Kristen M. A1 Gollins, Jan A1 Walls, Danielle M. YR 2019 JF Journal of advertising research / Advertising Research Foundation VO 59 IS 4 SP 391 OP 401 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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