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1 Ergebnisse
1
Employees as a second audience
the effect of external communication on internal brand mana...
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
. (2019) - p. 445-460
Link:
https://doi.org/10.1057/s41262-018-0135-z
RT Book, Whole T1 <Title>Employees as a second audience</Title> : <SubTitle>the effect of external communication on internal brand management outcomes</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B169872303&Exemplar=1&LAN=DE A1 Piehler, Rico A1 Schade, Michael A1 Burmann, Christoph YR 2019 VO 26 SP 445 OP 460 LK http://dx.doi.org/https://doi.org/10.1057/s41262-018-0135-z DO https://doi.org/10.1057/s41262-018-0135-z LK http://dx.doi.org/10.1057/s41262-018-0135-z DO 10.1057/s41262-018-0135-z LK http://https://doi.org/10.1057/s41262-018-0135-z SF ELIB - SuUB Bremen
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