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Consumer culture theory 

, In: The Routledge companion to anthropology and business / edited by Raza Mir and Anne-Laure Fayard
an anthropological contribution to consumption studies 
Arnould, Eric J. ; Press, Melea ; Thompson, Craig J.. (2021)  - p. 118-131
Exemplar:  Zentrale:E02 a bwl 092.8/551